Larry Morgan

Author

Morgan Auto Group

Biography

Larry Morgan is the chairman of Morgan Family Ventures, a high-growth group of companies spanning multiple industries. From humble beginnings on a farm in northeastern Missouri, Mr. Morgan worked his way to and through the University of Missouri, where he graduated with a bachelor degree in business administration. After graduating, he served in the US Army and accepted a position with the Firestone Tire & Rubber Company, where he flourished until 1972. For the next 18 years, Mr. Morgan built a small, 7-store tire dealership into a 137-store chain before developing his own tire company, Tires Plus. Within ten years, he expanded his business to 603 locations in multiple states. After selling Tires Plus in 2000, he began dabbling in the automotive industry with a 50 percent interest in a dual Honda/Volkswagen dealership. To date, he has amassed 32 franchised dealerships under the Morgan Auto Group umbrella. Mr. Morgan takes an active part in his community and is past chairman of the board of directors of BayCare Health System and the Florida Automobile Dealers Association. He is the past chairman of the board for Morton Plant Mease Health Care, to which he also contributed $6 million to build the new Morgan Heart Hospital.
 
Books published by Health Administration Press: