Ryan Donohue
Author
National Research Corporation
Biography
Ryan Donohue, corporate director of program development at NRC Health, is a thought leader in the realm of healthcare consumerism. His mission is to inspire and persuade hospital and health system leaders to embrace and engage the healthcare consumer. Over the past 15 years, he has conducted extensive research on the effects of consumerism on healthcare in the United States.
Donohue has authored several publications on healthcare consumerism, brand strategy, and effective marketing tactics. He is an adviser for The Governance Institute and a regular contributor to the Boardroom Press newsletter and other Governance Institute publications. He speaks regularly at Governance Institute leadership conferences and webinars, as well as at other healthcare leadership events.
Donohue has authored several publications on healthcare consumerism, brand strategy, and effective marketing tactics. He is an adviser for The Governance Institute and a regular contributor to the Boardroom Press newsletter and other Governance Institute publications. He speaks regularly at Governance Institute leadership conferences and webinars, as well as at other healthcare leadership events.
NRC Health is the largest surveyor of healthcare consumers in the United States. Donohue has worked with many top health systems and hospitals to understand the changes resulting from a more consumer-centric healthcare climate. Representative clients include Mayo Clinic, Trinity Health, Baylor Scott & White Health, New York–Presbyterian Hospital, Providence, and Partners HealthCare. Donohue continues to research how consumers make decisions and how providers can move to the leading edge in consumer and patient engagement and retention.
Books published by Health Administration Press: