Brad Sitler

Brad Sitler leads the Bear Institute for Health Innovation, a first-of-its-kind pediatric health information technology institute. Formed in September 2013, the Bear Institute is a strategic partnership between Children’s National and Cerner Corporation that envisions a future where children grow to their highest level of health and potential. This collaboration enables a unique rapid cycle innovation underpinned by deep clinical and patient insights, iterative design testing and scaled deployment via an existing global technology infrastructure.

Sitler joined the Bear Institute from OptumInsight, a UnitedHealth Group company, where he led a team of entrepreneurs-in-residence focused on developing new product and service concepts from ideation to the launch of minimally viable prototypes for commercialization. This team developed a digital population health management platform strategy with specific emphasis on predictive analytics for patient risk identification, patient engagement and remote patient monitoring to improve outcomes and decrease the total cost of care.

Prior to joining OptumInsight, Sitler was a principal strategy consultant for the SAS Center for Health Analytics and Insights, where he focused on advancing innovation across payer, provider and life sciences industries. He also worked as a consultant focused on relationship management in the biopharmaceutical industry, during which time he started and managed a consulting practice focused on multimodal patient and provider engagement. Sitler also worked for a leading technology marketing service provider, Epsilon, as vice president and general manager across their largest biopharmaceutical clients.

Finally, Sitler worked for Johnson & Johnson consumer products companies directing the implementation of new contact center technologies, managing operations of the consumer affairs customer care teams and directing the execution of customer relationship management programs. Finally, Sitler lived and worked in Australia launching new communication technologies for central office-based call centers. He holds a bachelor’s degree in chemical engineering from The Pennsylvania State University and an MBA from Duke University, Fuqua School of Business.