Every executive has a brand, whether they realize it or not. It's what people think and say about them when they're not around and goes a long way toward determining how they succeed in their roles and careers. As such, executives need to be intentional about brand-building: thoughtful, proactive and genuine.

In this interactive webinar, panelists will discuss what a brand means to healthcare leaders, best practices for developing and evolving a brand throughout one's career (including how to leverage social media, sponsors, mentors, writing and speaking opportunities) as well as good and bad examples of healthcare executive brand-building. Time will be dedicated for Q&A with webinar attendees.

Learning Objectives:

• Grasp an understanding of what an executive brand is and how it can influence one's career in positive and negative ways.
• Learn practical techniques for intentionally developing one's brand to serve career objectives in healthcare and stay true to one's values and ethics.
• Consider how one's brand evolves over time and with higher levels of healthcare leadership as well as how to repair a damaged brand or strengthen the weak elements.

Panelists:

Michelle Johnson, Senior Partner, Healthcare, WittKieffer

Raj Ramachandran, EdD., Senior Partner, Leadership Advisory, WittKieffer

Continuing Education Credit

ACHE Qualifying Education Credit

This webinar is eligible for 1 ACHE Qualifying Education credit. ACHE Qualifying Education credits will be automatically updated in your My ACHE account upon completion of the recording.

Interprofessional Continuing Education Credit

In support of improving patient care, the American College of Healthcare Executives is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), the American Nurses Credentialing Center (ANCC), and the American Academy of PAs (AAPA) to provide continuing education for the healthcare team.

This activity was planned by and for the healthcare team, and learners will receive a maximum of 1 Interprofessional Continuing Education (IPCE) credit for learning and change. For further information about Joint Accreditation credits and certificates, please click here.

Physician Continuing Medical Education

The American College of Healthcare Executives (ACHE) designates this live activity for a maximum of 1 AMA PRA Category 1 Credits^™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Continuing Nursing Education

The American College of Healthcare Executives designates this live activity for a maximum of 1 contact hours of continuing nursing education.

Continuing Pharmacy Education

The American College of Healthcare Executives designates this knowledge-based activity for a maximum 1 contact hours of continuing pharmacy education credit. 

Continuing Social Work Education

The American College of Healthcare Executives designates this knowledge-based activity for a maximum 1 contact hours of continuing social work education credit.

Continuing Education for Dietitians

The American College of Healthcare Executives designates this knowledge-based activity for a maximum 1 contact hours of continuing education credit for Registered Dietitians and Dietetic Technicians, Registered. RDs and DTRs should enter activities offered by jointly accredited providers as type 102 on Professional Development Portfolio (PDP) activity logs. CPEUs awarded must be commensurate with participation in the activity.

Physician Associate/Physician Assistant Continuing Education

The American College of Healthcare Executives has been authorized by the American Academy of PAs (AAPA) to award AAPA Category 1 CME credit for activities planned in accordance with AAPA CME Criteria. This activity is designated for a maximum of 1 AAPA Category 1 CME credits. PAs should only claim credit commensurate with the extent of their participation.