Competition is heating up in the health services environment. Healthcare organizations must embrace marketing principles to be successful.

You will learn how to:

• Uncover your competitor’s strengths, resources, and weaknesses
• Build a brand that will differentiate your organization
• Use the Internet as a marketing tool

The course also explains the costs associated with the marketing process and the value you can expect from various marketing activities.

About the author:

Richard K. Thomas, PhD, Vice President, Health Management Associates, and Michael A. Calhoun, Marketing and PR Consultant

This course is based on Marketing Matters: A Guide for Healthcare Executives, a book by Health Administration Press. The required readings for the book are included in the course.

Who Should Participate:

All ACHE members and Fellows

Cancellation

To cancel your registration for this digital course, please contact ACHE Customer Service in writing within 14 business days of the purchase. Cancellations made 14 or more business days after the purchase of the program may receive a full refund or credit, minus a $50 processing fee.  A refund is forfeited for any cancellation requested more than 14 business days after the date of purchase.

Continuing Education Credit

This course is worth 6 ACHE Qualifying Education credits.