Smart Marketing: Maximizing Revenue Opportunities in Commercial and Reform Markets
Practical strategies for building top-line revenue
Replacing revenue is as high a priority as cutting costs and just as achievable. This seminar focuses on ways to uncover short-term revenue hidden within existing service lines that will strengthen your organization’s strategic plan. In addition, you will examine successful approaches to improve patient acquisition and retention in both the commercial and reform environments. Through case studies and small group discussions, discover the strategies and metrics telecom, transportation and other industries are using to replace their lost revenue. Take away practical solutions to implement quickly at your hospital or employed physician group practice.
Using current hospital-based data, Arthur C. Sturm Jr., president and CEO, SRK, will help you incorporate elements of your organization’s strategic plan into your marketing approach to expand growth opportunities from service lines and translate them into ongoing revenue streams.
This seminar was formerly titled "Key Marketing Strategies to Maximize Revenue and ROI"
Continuing Education Credit
In addition to the 12 ACHE Face-to-Face Education credits assigned to this seminar, ACHE is accredited by other organizations to provide continuing education credit. View complete information about these organizations.