HAP Summer Sale | 20% Off
HAP Summer Sale - Order any book now through September 16 and receive a 20% discount off the member and non-member price when you use the promo code SUMMER24 at checkout. This discount excludes any multi-book sets that are already discounted and the Board of Governors Exam flashcards.
Marketing Matters: A Guide for Healthcare Executives
Richard K. Thomas, PhD Michael A. Calhoun
- Member Price: $53.90
- Non Member Price: $77.00
Book Description
Marketing is more than a television ad for a new birthing center or press coverage of a health fair. Marketing is reputation management. Marketing has become increasingly important to all healthcare managers, not just marketers, and only senior management can ensure that any marketing plan faithfully reflects the organization’s image and strategic thrust.
This book explains what marketing is, what it can contribute to your organization, how it is done, and how it is measured. This straightforward guide will help you become a better marketer—not in the sense of developing marketing campaigns but using marketing to shape and control your organization’s reputation.
Topics covered include:
What Readers Are Saying
—Maurice Elliott, CEO Emeritus, Methodist Healthcare