Smart Marketing: Maximizing Revenue Opportunities in Commercial and Reform Markets

Practical strategies for building top-line revenue

Replacing revenue is as high a priority as cutting costs and just as achievable. This seminar focuses on ways to uncover short-term revenue hidden within existing service lines that will strengthen your organization’s strategic plan. In addition, you will examine successful approaches to improve patient acquisition and retention in both the commercial and reform environments. Through case studies and small group discussions, discover the strategies and metrics telecom, transportation and other industries are using to replace their lost revenue. Take away practical solutions to implement quickly at your hospital or employed physician group practice.

You'll Learn:

  • Uncover revenue-building opportunities in existing service lines that will sharpen your overall strategic plan
  • Discuss financial metrics and strategic concepts that apply to both the commercial and reform models of healthcare
  • Examine how other hospitals have successfully applied strategies to achieve success in their respective service lines
  • Use your existing data to identify short-term solutions to enhance and build top-line revenue

Presented by:

Arthur C. Sturm Jr.

Using current hospital-based data, Arthur C. Sturm Jr., president and CEO, SRK, will help you incorporate elements of your organization’s strategic plan into your marketing approach to expand growth opportunities from service lines and translate them into ongoing revenue streams.

This seminar was formerly titled "Key Marketing Strategies to Maximize Revenue and ROI"


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  • Call ACHE's Customer Service Center at (312) 424-9400
  • Download a registration form PDF

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Oct. 19– 22, 2015
More Information



ACHE members $1,425
Non-members $1,625

Who Should Attend

CEOs, COOs, senior executives, marketing and service-line managers

Continuing Education Credit

In addition to the 12 ACHE Face-to-Face Education credits assigned to this seminar, ACHE is accredited by other organizations to provide continuing education credit. View complete information about these organizations.

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