Career Resources

Building an Authentic Leadership Image

Building an Authentic Leadership Image

Your image can be an asset or a liability for you as a leader. It’s not about creating a false image, but recognizing genuine aspects of yourself that should be coming across to other people – but aren’t. Crafting your image requires you to gain a clear picture of the image others currently perceive, to decide what image you would like to portray, and to develop the skills to close the gap. Building an Authentic Leadership Image, a guidebook published by the Center for Creative Leadership, includes a self-assessment of image-related behaviors, developmental exercises and a goal-setting worksheet to assist in this process. In addition, you will receive a reprint of the article “What It Takes to Be an Authentic and Transparent Leader” from Healthcare Executive magazine.

Cost: Members $12.00, Nonmembers $15.00


  • Register online for the self-directed option.
  • If you have any questions about this product, please contact ACHE's Customer Service Center at (312) 424-9400.